9/22/2023 0 Comments Youtube movie maker 11.02Fearing that traditional celebrities who endorse products may be dismissed as “ inherently inauthentic,” advertisers have turned to these influencers instead. Logan Paul and PewDiePie are two of the most successful “influencers,” social media stars who are paid to promote brands to their fans. Last year anti-Semitic jokes similarly affected YouTube star PewDiePie (59 million followers). Recently the YouTube star Logan Paul’s vlog featured a dead body in the resulting public outrage Paul (15 million YouTube followers) lost some lucrative advertising and production deals. Logan Paul Instagram Post Promoting Mercedes Benz
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